For over 50 years,the ITB brand has stood for progress and the coming together of experts and participants in the travel industry and represents the diverse world of international tourism.With trend-setting trade fairs and conferences as well as the online portal itb.com, it promotes exchange throughout the travel industry.

ITB Berlin has been the leading platform in the tourism industry since 1966, making it the trade fair for the global travel and tourism industry. It brings together the most important key players in the international travel industry in one place.

Despite its size, with more than 190 countries and regions represented, ITB Berlin is clearly structured: In addition to a geographical breakdown by destination, the halls are also divided into marketsegments such as Adventure & Responsible Tourism, Business Travel, Careers in Tourism, LGBTQ+ Travel, Luxury Tourism, Medical & Health Tourism, MICE Travel, Travel Technology, Culture Travel, Tours & Activities (TTA) and Youth Travel.

The internationally renowned ITB Berlin Convention will take place parallel to the trade fair on the exhibition grounds. As the leading think tank for the travel industry, it is the world's largest tourism congress with 400 top speakers and panel guests from business and politics and more than 200 sessions over three days. Seminars, keynotes, symposia, workshops, deep dives, award ceremonies and press conferences will cover the latest topics in the tourism industry. Participation in the ITB Berlin Convention is included in the trade fair ticket.

The list of exhibitors at ITB Berlin covers all facets and the entire value chain of the international business travel and tourism industry. Participants include national and regional tourism organizations, tourist boards, tour operators, travel agencies, carriers, hotels, travel insurance companies, car rental companies, suppliers to the tourism industry, communication and information systems, publishers and international tourism umbrella organizations. The trade visitors come from all areas of the travel and tourism industry and include tour operators, travel agency expeditors, hotel managers, tourism organizations, journalists, travel bloggers, travel managers, consultants, students and many more.

With itb.com, ITB offers a year-round portal to connect the global travel industry outside of the worldwide ITB events and provide tourism professionals with valuable insights. Itb.com is a digital connection point and offers opportunities for business and networking. The platform also presents general information on trade show preparations for exhibitors, visitors and the press as well as industry news and expert opinions in a variety of interviews, articles and podcasts.

In addition to ITB Berlin, ITB Asia takes place in Singapore for the Asian region, ITB China in Singapore exclusively for the Chinese B2B travel market and ITB India in Mumbai with a focus on the Indian and South Asian travel market